Media Kit · YouTube Partnerships
Reach people who care how the internet looks - and how it works.
Sam Anthony Design is a 108,000-subscriber YouTube channel for designers, freelancers, founders and modern website builders. I create practical, personality-led content that makes design tools, digital workflows and better ways of working genuinely useful.
108K subscribers · 1.48M lifetime views · 29.3K monthly audience
The channel at a glance
An established audience built around useful creative content.
The channel combines practical tutorials, honest comparisons, real working processes and clear creative guidance. Long-form videos do most of the heavy lifting, giving relevant products room to be demonstrated properly rather than simply mentioned.
108K
YouTube subscribers
1.48M
Lifetime views
28.1K
Lifetime watch hours
29.3K
Monthly audience
89.9% of lifetime views come from long-form videos.
Long-form video views - 1.3M (89.9%)
Shorts views - 149.3K (10.1%)
YouTube Analytics · Updated July 2026
The person behind the channel
A designer first. A creator because useful knowledge should be shared.
I’m Sam Anthony, an independent brand, graphic and web designer based in the United Kingdom. I’ve been fascinated by design since I first explored early creative software on my dad’s computer, long before I knew it could become a career.
I’m entirely self-taught and have spent more than eight years working professionally with clients. Sam Anthony Design began at one of the hardest points in my family’s life, after we lost our family business. What started as a way to use my skills to support the people around me became my full-time career from the outset.
My work has since been seen on enormous displays across the London Underground, and Barclays shared my offer of free websites for businesses affected by the lockdowns. The YouTube channel is an extension of the same approach I bring to client work: thoughtful, practical, personal and genuinely committed to helping people make something better.
“I make the kind of design content I would have wanted when I was teaching myself: clear, honest and immediately useful.”
Content
Content for people building brands, websites and creative careers.
Every video starts with a real question, problem or opportunity. The aim is to leave viewers more capable than when they arrived-whether they are choosing a platform, improving a workflow or learning how professional design decisions are made.
Brand and graphic design
Clear thinking, visual identity, typography and the decisions that make a brand distinctive.
Web design and UI/UX
Responsive layouts, navigation, landing pages and practical interface design.
Framer and modern website building
Hands-on builds, workflows, tutorials and honest exploration of what modern no-code tools can do.
Platforms, CMS and digital workflows
Useful comparisons and practical processes across tools including Wix Studio, Webflow, Figma and CMS platforms.
AI, freelancing and creative business
Better ways for designers and independent professionals to create, work with clients and grow.
Audience
A design-minded, international audience with strong commercial relevance.
Viewers come to learn, compare tools and make practical decisions about how they design, build and work online. The core audience sits between creative practice and digital business: people with a reason to care which products genuinely improve their work.
51.9%
are aged 25–44
45.3%
of views in the report came from the United States
85.4%
of lifetime watch time is on mobile
72.4%
male / 27.6% female
Top markets
United States
45.3%
United Arab Emirates
24.7%
United Kingdom
9.5%
Canada
8.8%
Germany
2.4%
Netherlands
2.3%
France
2.1%
Australia
1.8%
Current audience snapshot from YouTube Analytics geography reporting - not lifetime data.
Watch time by device
Mobile phone
85.4%
Computer
9.6%
TV
3.8%
Tablet
1.2%
Age
18–24
15.4%
25–34
32.3%
35–44
19.6%
45–54
12.4%
55+
18.1%
Selected results
Videos that continue to find the right viewers.
The strongest content spans brand design, Framer, Figma, CMS platforms and real professional workflows. Several uploads have passed 100,000 views, with both long-form videos and Shorts contributing to discovery.
Ways to collaborate
Partnerships designed around usefulness, not interruption.
The best collaborations give viewers something genuinely valuable: a tool worth understanding, a workflow worth improving or an idea worth trying. I work with relevant brands to create clear, considered content that fits naturally with what my audience already comes to learn.
Integrated YouTube sponsorship
A natural, clearly disclosed brand segment within a relevant long-form video, built around the viewer’s needs and the wider topic.
Dedicated video
A full tutorial, walkthrough, comparison or campaign concept centred on a product with enough depth and relevance to support it.
Shorts and supporting content
Focused short-form ideas designed for quick discovery, with optional supporting edits for agreed social channels.
Product launch and feature education
Clear, accessible content that helps an audience understand what is new, why it matters and how to use it.
Brand-owned creator content
Presenter-led tutorials, explainers or demonstrations created for use across the partner’s own channels.
Creative campaign support
Optional brand, landing-page and campaign design from Sam Anthony Design, giving a partnership consistent creative direction beyond the video itself.
Every partnership is scoped around the product, audience fit, usage rights and campaign goals. Rates and availability are provided on request.
Why work together
More than reach: professional creative judgement.
Practitioner-led
Recommendations and demonstrations are grounded in more than eight years of professional design experience and real client work.
Built for clarity
Complex products and workflows are translated into content that feels approachable without losing substance.
Full creative capability
Strategy, scripting, presenting, screen recording, editing and campaign design can sit within one consistent creative vision.
Trusted, human delivery
The tone is confident but personal-made to help viewers rather than talk down to them.
Relevant integration
Partnerships are selected and shaped around genuine audience fit, protecting credibility for both Sam and the brand.
Partnership enquiry
Have something genuinely useful for creative people?
Tell me what you are launching, who you want to reach and what a successful campaign would look like. I’ll come back with the most relevant way we could work together.