The Ultimate 2025 Social Media Image Size Guide

In the fast-paced world of social media, getting your design sizes right can be the difference between a polished, professional brand presence and a feed that looks like a pixelated patchwork.

Whether you're a designer creating client campaigns in Figma, a business owner whipping up posts in Canva, or a social media manager juggling multiple platforms, this guide is your go-to reference for every social media image size you need in 2025.

We'll walk through each major platform, covering profile pictures, headers, posts, stories, videos, ads, and more—plus some invaluable tips for working smart across design tools.

By the end, you'll know exactly how to design content that looks brilliant everywhere.

Design Foundations That Work Everywhere

• Resolution: Always design at 72 DPI for screen. Prioritise aspect ratios over exact pixel sizes where flexibility is needed.

• Safe zones: Keep critical text and visuals away from edges. Mobile apps often crop or overlay UI elements.

• Format tips: Use PNG for transparent images, JPG for photos, and MP4 for videos.

• Accessibility: Maintain contrast for readability. Don’t rely on colour alone for communication.

Platform-by-Platform Breakdown

Instagram

• Square Post: 1080x1080 (1:1)

• Portrait Post: 1080x1350 (4:5) [Now preferred for visibility in-feed]

• Landscape Post: 1080x566 (1.91:1)

• Stories & Reels: 1080x1920 (9:16)

• Profile Picture: 320x320 minimum (displayed as a circle)

• Ad Formats: Same sizes as organic posts/stories, but with text overlays within safe zones

• Pro Tip: Keep key content away from bottom 15% of Stories and Reels to avoid UI overlay

Facebook

• Post Image: 1200x630 (1.91:1) or 1080x1350 for mobile-first designs

• Stories: 1080x1920 (9:16)

• Profile Picture: 360x360

• Cover Photo: 820x312 (desktop), ensure central 640x360 is mobile-safe

• Group Cover Photo: 1640x856

• Ad Formats: Vary by placement—match feed, story, or carousel dimensions

• Pro Tip: Design for mobile first. Facebook compresses aggressively—export as PNG when possible

X (Twitter)

• Post Image: 1200x675 (16:9)

• Profile Picture: 400x400

• Header Image: 1500x500

• Ad Formats: Landscape (1200x628), Square (1080x1080), Video (1:1 or 16:9)

• Pro Tip: Avoid text near top/bottom edges; cropping varies in-feed

LinkedIn

• Personal Banner: 1584x396

• Company Page Banner: 1128x191

• Post Image: 1200x627 (landscape), 1080x1350 (portrait)

• Profile Picture: 400x400 (recommended)

• Ad Formats: Single image, carousel, or video with varied dimensions

• Pro Tip: Maintain a clean, professional look. Logos should be visible and crisp

TikTok

• Video Format: 1080x1920 (9:16)

• Profile Picture: 200x200

• Ad Formats: Same vertical spec as organic video

• Pro Tip: Avoid placing key content in the bottom 150px due to captions and UI

Pinterest

• Standard Pin: 1000x1500 (2:3)

• Profile Picture: 165x165

• Board Covers: 222x150

• Pro Tip: Vertical visuals outperform horizontal ones. Use text overlays sparingly

YouTube

• Thumbnail: 1280x720 (16:9)

• Channel Cover: 2560x1440 (safe area: 1546x423)

• Profile Picture: 800x800

• YouTube Shorts: 1080x1920 (9:16)

• Pro Tip: Thumbnails must be readable at tiny sizes. Test at 10% scale before uploading

Threads, Snapchat, WhatsApp, Discord

• Threads Post: 1080x1350 (Instagram-style)

• Snapchat Story/Ad: 1080x1920

• WhatsApp Business Profile Photo: 500x500

• Discord Profile Picture: 128x128 | Server Banner: 960x540

• Pro Tip: Match aspect ratios of your core content (Stories, Reels) for repurposing across these platforms

Format-by-Format Overview

• Square Post: 1080x1080 – Great for Instagram grid, works on Facebook too

• Portrait Post: 1080x1350 – Preferred for visibility, cross-postable

• Landscape Post: 1200x628 – Classic for ads, works on LinkedIn, Facebook, Twitter

• Stories/Reels/Shorts: 1080x1920 – Vertical full-screen content

• Carousels: 1080x1080 or 1080x1350 – Ensure consistency across slides

• Profile Pictures: Design within a circle-safe area, centred logo/face

• Cover Photos: Use templates to check mobile vs desktop safe zones

Design Tools: Canva, Figma, and Templates

• Canva: Comes with pre-sized templates for all major platforms. Great for beginners and business owners

• Figma: Powerful for teams and designers. Create reusable components, maintain brand kits, collaborate in real-time

• Get the Templates: Download my Figma Social Media Template Kit

Cross-Platform Strategy: Consistency vs. Customisation

• Consistency wins when you want brand cohesion, especially across fast campaigns

• Customise for performance when a post needs to work hard on a specific platform

• Hybrid tip: Create a master visual, then adapt it into formats using Canva or Figma templates

Quick Reference Size Chart

Final Thoughts

Designing for social media in 2025 is about more than just choosing the right pixel dimensions—it's about strategic visual communication.

With so many platforms and formats to juggle, having clear references and flexible templates makes the work faster and more effective.

Use this guide as your master reference, and feel free to adapt it into your own workflow.

For even more speed and consistency, don’t forget to grab the Figma Social Media Template Kit to take your designs to the next level.