Digital Campaign
2024
BLD BRO Campaign Design
BLD BRO needed more than a freelancer - they needed design embedded in the team. I designed their out-of-home campaigns (the adverts people see out in the real world - billboards, posters and public transport), kept their Meta and Google display ads fresh, helped shape the brand identity, and delivered the prime piece: a 6m London Underground advert for their nationwide OOH campaign.
Client
BLD BRO
Services
Out-of-Home Campaign Design, Display Ads (Meta & Google), Brand Identity, SEO Support, Content & Marketing Ideation
Industry
Skincare for Bald Guys
Deliverables
Out-of-home (OOH) campaign designs, London Underground adverts, Meta & Google ads, brand identity development, content and marketing ad concepts
BLD BRO brought me on as their embedded designer in 2024. I designed their out-of-home advertising campaigns - the adverts people see in the real world, on billboards, posters and public transport - made their regularly rotated display ads for Meta and Google Ads campaigns, helped develop the brand identity, and assisted with SEO on the site.
The prime piece was a 6m London Underground advert for their nationwide OOH campaign. Alongside the design work, I attended regular meetings on growth and marketing strategy, and developed ideas for new content and marketing ads - all of which helped BLD BRO grow into the multi-million company they now are.
BLD BRO is a fast-growing skincare brand with a relentless marketing engine - and that engine needed constant, high-quality design. They needed out-of-home advertising (the adverts people see out in the real world, on billboards, posters and public transport), regularly refreshed display ads for their Meta and Google campaigns, and a brand identity strong enough to carry a nationwide push. A hands-off freelancer wasn’t going to cut it.
I became a part of the team rather than working externally as a freelancer. That meant regular meetings to discuss growth and marketing strategies, planning and running events, developing ideas for new content and marketing ads, and managing everything design related. Being embedded meant every campaign asset was rooted in the brand’s goals - not just briefed in and handed back.
I designed BLD BRO’s out-of-home campaigns end to end, produced their regularly rotated display ads for Meta and Google Ads, helped develop the brand identity, and assisted with SEO tasks on the site. The prime piece: a 6m London Underground advert, the centrepiece of their nationwide OOH campaign - skincare for men, larger than life, in front of millions of commuters.
Together, the always-on ad rotation, the nationwide out-of-home campaign and the sharpened brand identity helped BLD BRO grow into the multi-million company they are today - with design working as a genuine part of the team, not an outside service.
Helped grow BLD BRO into a multi-million skincare brand
Client Review
What the client said
“Sam joined BLD BRO as a freelance graphic designer, but his impact went far beyond his core role. He brought an extraordinarily broad skill set to our team, consistently delivering work to an exceptionally high standard. Beyond his design talent, Sam played a key role in optimizing and massively speeding up our internal processes, always looking for ways to go above and beyond. He is reliable, highly skilled, and a genuine pleasure to work with. I cannot recommend him highly enough to any team looking for a standout creative professional.”
Ben Saunders
Founder of BLD BRO
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