Brand + Website
2026
The Warren Brand & Website
Guy Crozier-Vernon hired me to transform Crozier Consulting into The Warren - a name that connects his first role in media, his first son, and his belief in growth as one connected system. I delivered the logo, brand guidelines, and a published Framer website.
Client
The Warren
Services
Logo Design, Brand Guidelines, Website Design (Framer)
Industry
Marketing & Growth Consultancy
Deliverables
Logo design, brand guidelines (colour schemes, typography), published Framer website
Having worked with Guy before for BLD BRO, we had a fantastic pre-existing relationship, so I was so excited to get to build his rebrand and new website for him. Guy is someone I genuinely care to see thrive and one of the kindest souls I have had the pleasure of working with - so building The Warren was not just great fun, but a true pleasure.
I was hired to help Guy move Crozier Consulting to become The Warren - a name with deep personal meaning, sitting at the intersection of his professional and personal life. His consultancy helps growing brands get better results by bringing their strategy, advertising, customer data and overall brand experience together.
“Warren Street was the station I travelled through every day in my first role in media back in 2012. Years later, Warren became the name of my first son. Two defining moments, brought together in one idea.
A Warren is also a network of interconnected tunnels. That became the perfect metaphor for how I believe modern growth businesses should operate - strategy, media, data and specialist expertise all working together as one connected system.
The Warren is ultimately about building a smarter, more connected way for ambitious brands to scale; bringing strategy, media, data and specialist expertise together as one connected growth system.”
I delivered a logo design and a brand guidelines document with colour schemes and typography, through to a published Framer website - a new professional identity Guy is proud to share with the world.
Guy was ready to evolve Crozier Consulting into something with more meaning. The new name, The Warren, sits at the intersection of his professional and personal life — Warren Street was the station he travelled through every day in his first media role back in 2012, and years later, Warren became the name of his first son. The challenge was turning that idea into a complete professional identity — a brand and website that could carry his business into its next chapter.
Having built BLD BRO together previously, we started this one with real trust already in place. We anchored everything in the second meaning of the name: a warren is a network of interconnected tunnels — the perfect metaphor for how Guy believes modern growth businesses should work, with strategy, media, data and specialist expertise operating as one connected system rather than in silos. That idea of connection shaped the identity, the tone and the structure of the site.
"Two defining moments, brought together in one idea — and one that mirrors how I think modern growth businesses should work: connected, not siloed."
— Guy Crozier-Vernon
A logo built around the rabbit and warren motif, a full brand guidelines document covering colour schemes and typography, and a published Framer website — a warm, confident presence for a business helping ambitious brands scale.
The truest pleasure was Guy's reaction — genuinely thrilled with what was built, then taking the brand and running with it: pitch decks, social assets, proposals, the lot. He's told me it's a presence he never pictured his brand looking like, but now can't imagine any other way.
A brand its founder is proud to put his name to
Client Review
What the client said
“Working with Sam was a brilliant experience all round. He took the time to really understand what The Warren meant to me—its origins, its purpose, and how I wanted businesses to feel when they engaged with the brand. What he created was quite different from what I’d initially imagined, but in the best possible way. Together, we landed on a brand and website that perfectly capture the essence of what we want the business to be. More importantly, Sam made the whole process feel seamless, and collaborative. I couldn’t be happier with the result.”
Guy Crozier-Vernon
Digital Marketing Consultant
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