Brand + Website
2022
Boomerang Brand & Website
Boomerang helps WordPress site owners gather user feedback where it matters. I designed the brand from day one - logo, guidelines, a full website design in Figma, and social templates - giving the plugin a launch-ready identity from the very first release.
Client
Bouncing Sprout
Services
Brand Identity, Website Design (Figma), Social Media Templates
Industry
Software & Tech
Deliverables
Brand guidelines (logo, usage, colours, type, mockups), Figma website design, social media post templates
Bouncing Sprout hired me to create the brand and design the website for Boomerang, their user feedback plugin for WordPress. This was a from-scratch, day-one branding job: no existing identity, no legacy visuals - just a product that needed to look as good as it worked from its very first release.
Across the project I designed the full identity - logo, usage guidelines, colours, type, and mockups a complete website design in Figma ready for development, and a set of social media post templates for ongoing use. The result launched in record time and helped Boomerang become a widely loved feedback plugin in the WordPress community.
Boomerang was a brand-new user feedback plugin from Bouncing Sprout, the WordPress studio run by Ben Roberts - and it had no identity at all. Ben needed a day-one brand built from scratch, plus a website design that could explain user feedback collection simply enough for any site owner, while standing out in a crowded plugin market.
Working directly with Ben, I started with positioning: feedback that comes back. The boomerang metaphor shaped everything - a friendly, energetic identity, a tone of voice that speaks plainly to site owners rather than developers, and a site structure designed to take visitors from “what is this?” to install in as few steps as possible.
I delivered a complete brand guidelines package - logo, usage rules, colours, type, and mockups - alongside a full website design in Figma, ready for development. To keep the launch momentum going, I also designed a set of social media posts and handed them over as reusable Figma templates Ben could adapt himself for future announcements.
Ben launched the Boomerang brand to success in record time, and the plugin has grown into a widely used and loved user feedback tool for WordPress. The guidelines and templates still power the brand today - no designer required for day-to-day marketing.
Launched in record time - now a widely used WordPress plugin
Client Review
What the client said
“You need to work with this guy. One of the kindest people I've met, and is responsible for rebranding and web design for Ultimeter, Boomerang and another, very soon 👀”
Ben Roberts
Software Dev
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