Brand + Website
2025
BreakFee Brand & Website
BreakFee brings reviews, ratings, testimonials and project results from different platforms into one verified profile for freelancers, consultants and small agencies. I designed their logo, brand guidelines and Framer website, along with social media templates, app screens and UI/UX work - giving them everything they needed to launch with confidence.
Client
BreakFee
Services
Logo Design, Brand Guidelines, Website Design (Framer), Social Media Templates, App Screens, UI/UX
Industry
SaaS Startup
Deliverables
Logo design, brand guidelines, published Framer website, social media templates, app screens, UI/UX design
Jason McDonald and Jamie Reilly are two of my most loyal clients - we’ve worked together on several projects over the years - so when Jason brought me BreakFee, his new SaaS venture, I couldn’t wait to get started.
BreakFee is a reputation management platform for freelancers, consultants and small agencies. It brings reviews, ratings, testimonials and project results from different platforms into one customisable, verified profile that users can share through portfolios and proposals - while tracking views, clicks and engagement to understand which work generates the most trust and new-business opportunities.
I designed the logo and brand guidelines, then carried the identity through to a published Framer website inviting prospective users to register their interest. I also created social media templates, app screens and supporting UI/UX work, so the team had a complete set of assets from day one.
The result: BreakFee gained traction and interest fast, and launched the brand with confidence thanks to the templates and assets they had in place.
BreakFee set out to solve a real problem for independent professionals: reviews, ratings, testimonials and project results scattered across different platforms, with no single place to prove their reputation. As a brand-new SaaS startup inviting prospective users to register their interest, they needed a complete identity and web presence from a standing start - one strong enough to build trust before the product itself had even launched.
This project came through Jason McDonald, who alongside Jamie Reilly is one of my most loyal, longest-standing clients - we’ve collaborated on several projects together over the years, so there was a foundation of trust from day one. Because BreakFee is all about verified reputation and trust, the identity had to feel credible, warm and human rather than coldly corporate. We built the brand around that idea, pairing a confident logotype with a friendly, energetic visual language that works just as well on a proposal as it does on a social feed.
I delivered the BreakFee logo, a full brand guidelines document, and a published Framer website inviting prospective users to register their interest. Beyond the core brand, I designed social media templates, app screens and supporting UI/UX - a complete kit of assets so the team could show up consistently everywhere their audience might find them.
BreakFee gained traction and interest fast. With templates and assets ready to go from day one, the team was able to launch the brand with real confidence - publishing, promoting and pitching without ever having to pause and ask what the brand should look like. It’s the kind of head start every early-stage startup wants.
A brand launched with confidence, gaining traction fast
Client Review
What the client said
“Sam has been the best designer I've ever worked with. I'll never choose anyone else for any future projects.”
Jason McDonald
Founder & Business Owner
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