Digital Campaign

2024

Fiverr Music Social Media Ads

Fiverr Music shines a light on the talent behind the music industry. Fiverr hired me to design the social media posts and ads that carried that message - a full set of finished designs and reusable templates built to keep the channel looking sharp long after handover.

Client

Fiverr

Services

Social Media Design, Ad Design, Reusable Templates

Industry

Music & Entertainment

Deliverables

Social media post designs, ad designs, reusable design templates

Grid of Fiverr Music social media ad designs featuring musicians and bold typography

The project

The project

Fiverr hired me to design a batch of social media posts and ads for Fiverr Music, their channel focused solely on the talent in the music industry. The brief called for scroll-stopping designs that fit Fiverr’s brand while giving the music channel its own distinct energy.

Alongside the finished designs, I handed over reusable Figma templates so the Fiverr team could keep producing on-brand assets themselves. The collaboration went smoothly enough that Fiverr returned for further work afterwards.

The opportunity

The opportunity

Fiverr Music was a side project with a clear mission - celebrating the talent behind the music industry - but it needed a social presence that could stand out in feeds crowded with music content. Fiverr wanted posts and ads that felt distinct from the main brand while still being unmistakably Fiverr, and they needed a volume of assets their team could sustain over time.

The thinking

The thinking

I leaned into the energy of the subject matter: musicians, producers, and the craft behind the scenes. Working within Fiverr’s brand world, I developed a bold, music-led visual direction for the channel - strong photography treatments, confident typography, and layouts that work just as well as a paid ad as an organic post.

What I created

What I created

I delivered a full set of finished social media post and ad designs ready to publish, plus reusable templates so Fiverr’s own team could produce new assets in the same style without starting from scratch. Every format was designed for its platform, keeping the campaign consistent across feeds and placements.

Fiverr Music social media post designs featuring musicians and bold campaign typography
Further Fiverr Music social media ad designs from the campaign set

The outcome

The outcome

The campaign ran across Fiverr Music’s channels, and the templates kept the visual style consistent well beyond the initial batch of designs. Best proof of all: Fiverr came back for repeat work after the project wrapped.

Multi-billion-dollar client Fiverr came back for repeat work

Client Review

What the client said

“Sam was great to work with, and understood the assignment perfectly. We look forward to working with Sam again.”

The green Fiverr logo.

Fiverr

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